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The Big O Tires Story
From humble beginnings, an industry leader is born.
The Big O Tires story begins back in 1962, just as America's new love
affair with the automobile was hitting high gear. The market for
replacement tires was exploding, and independent tire dealers found
themselves struggling to compete in the face of low prices offered by
major tire manufacturers' own company stores. Big O's founding fathers
were a handful of progressive independent tire dealers who decided to
band together to form a tire-buying cooperative so that they could
secure volume pricing and keep their customers happy. Their concept
worked. In the years that followed, The Big O Tires co-op evolved into a
full-fledged franchise as it continued to find innovative ways to
harness the power of the collective to benefit independent dealerships
and their customers.